Revenge of the Earnest: Fighting Snark and Sarcasm in Indie Music Journalism

Some time last week, Chaz Bundwick-- the South Carolinian behind Toro Y Moi-- released a Toro Y Moi remix of Odd Future member, and the recently Racecar Brown reviewed Tyler, the Creator's song "French." That probably shouldn't have been a big deal, but then Chris Weingarten, the man behind 1000 Times Yes who famously reviewed 1000 albums in single Twitter posts, took Bundwick to task, accusing him of bandwagoning.

Chris Cantalini, purveyor of indie blog Gorilla vs. Bear shot back, starting a war of the 140-character tweets that the Daily Swarm covered here. It's interesting, to be sure, but not precisely the point I'm getting to, merely the catalyst behind it.

I get to the point after the jump.